FOCUS Direct can analyze a client's existing data files to identify their varying sets of demographic characteristics. By doing so, the Company is able to create composites of who is most likely to respond to a client’s direct mail offer.

The Company's primary segmentation tools are Claritas MicroVisionTM and PRIZMTM. We have the ability to generate segment reports, geo-mapping, as well as RFM, CHAID and regression analyses.